We would like to inform our website visitors about the purpose, nature, and scope of the collection, processing, and use of personal data on our website. When you visit our website, data is collected, processed, and used, in which a personal reference cannot always be excluded. For example, in order that the pages be properly displayed in your browser, the IP address needs to be recorded, otherwise your browser cannot receive data from this website on your device (e.g. PC, laptop, smartphone). Typically, an IP address is being dynamically assigned by your Internet provider. Since these normally change regularly, we usually cannot make any references to individuals from the IP address anyway. For static IP addresses, however, it is theoretically possible in specific cases to reference individuals. In the log file of the web server, in addition to the IP address, additional information will be saved from the data retrieval. This data typically includes:
- Operating system of the calling computer
- Browser version of the calling computer
- Name of file(s)
- Date and time
- Amount of data transmitted
The stored data is only kept for statistical and troubleshooting purposes. In reference to individuals, we cannot produce person specific information from this data. Above all, we have no interest in the production of person specific information.
On this website, the web analytics tools “Google Analytics” and “Google Analytics Universal” are used. The purpose of this operation is the “demand-oriented design” of this website. This “legal” term means that we analyze the usage patterns of visitors to this website to understand overall effectiveness of the website. For example, understand what keywords in search engines were used to find a specific page. Also, by the logging of retrieved pages, we can identify what information on our website is particularly interesting (based on frequency) and what we can possibly do to make other pages more compelling. These analytics also allows us to find errors in the website, for example, to find broken links to fix. Google Analytics and Universal Analytics use “cookies” (text files that are stored on your computer) and an analysis of your use of the website. There are so-called “Client IDs” for the application, which serve to create profiles which use pseudonyms, the use of the internet pages with desktop computers and mobile devices together by a user record.
Use of Google AdWords, Google Remarketing, & DoubleClick
We advertise our products using online advertising. We rely on Google AdWords Conversion Tracking and Google technologies (for example, Google Re-marketing and DoubleClick). This allows us to gain insight into which advertising media has led you to our website. We can optimize our advertising and use more targeted strategies. These technologies set a cookie in the browser of your device from Google. Please note in this context, our notes on cookies (see above). For more information about privacy at Google AdWords and DoubleClick can be found here: http://www.google.de/intl/de/policies/technologies/ads/.
We offer you the opportunity to subscribe to our newsletter. For this purpose, we need your e-mail address. We remind you that we are using a service provider for the delivery of the newsletter emails which is headquartered in the USA (Mailchimp). This also saves the IP address that was assigned to your device when you have ordered the newsletter. We note the newsletter provider calculates clicking behavior of newsletter subscribers (like open rates) to help us optimize our Newsletter.
Amend To These Provisions
If you have questions regarding data protection or want to make your affected rights, then you are welcome at any time contact our external data protection officer: Stephan Hansen-Oest, a lawyer specializing in IT law at Neustadt 56, 24939 Flensburg, Germany.
Email – Chambers@datenschutzfreundlich.de
Website – http://www.datenschutzfreundlich.de